Thirst Trapping: Website and IG Sets Out to Rebrand Gingers

Sunday May 2, 2021
Originally published on May 1, 2021

Thirst Trapping: Website and IG Sets Out to Rebrand Gingers
  (Source:Red Hot/IG)

RedHot is a website and publication dedicated to exactly what its name implies: to present to the world the hottest gingers. On its website, RedHot describes its mission as to " 'rebrand the ginger male stereotype' by showcasing ginger men as sexy and desirable."

Its motto is, "be proud of who you are."

It is the brain child of photographer Thomas Knights, "a photography campaign renowned for pushing boundaries and creating dialogue in the ever-changing fashion industry while raising funds for good causes."

Calling itself a " 'global movement,' Red Hot began in 2013 and has since toured the world and gained unprecedented fame and recognition." And over that time Knights and his site have done their part to promote ginger awareness with 10 calendars, two art books, and a global exhibition.

And, as part of its diversity movement and global anti-bullying campaign, Red Hot has raised over £60,000 for various charities and good causes, including The Diana Award and the Terrence Higgins Trust.

Check out some of the gingers they've posted on the RedHot IG:

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