PopUps: Liam Payne Strips for Steamy Hugo Boss Underwear Campaign

Monday November 4, 2019

Stella Maxwell and Liam Payne in a campaign ad for Hugo Boss.
Stella Maxwell and Liam Payne in a campaign ad for Hugo Boss.  (Source:Twitter / @LiamPayne)

Former One Direction member Liam Payne is turning heads this week for his steamy underwear campaign ad for Hugo Boss.

The British pop star took his song "Strip That Down" quite literally, revealing his bod in the set of sexy ad campaign pics, which also features Victoria Secret model Stella Maxwell, for the fashion company, Billboard notes. In the black-and-white picks, Payne is seen modeling boxer briefs and in one snap, wearing nothing at all while Maxwell, who is hopeless, is laying across his body while wearing a pair of boxer briefs.

Before the photos went live, the singer spoke with GQ U.K. about doing his first nude shoot.

"Before we landed the deal with Hugo I'd gone into my gym and said, 'I'm going to get an underwear commercial.' I just wanted to do it; I knew I could do it," he told the magazine. "And then it actually happened! And I worked my ass off and I'm still hitting the gym: I didn't realize once you get on that thing you can't really turn it off."

This isn't the first time Payne has bared it all for the camera. A nude black-and-white photo of him sitting in a director's chair with his name on it (similar to the iconic Kate Moss photo) went viral this summer. Check that out here.

In addition to sharing the steam photos, Payne is set to release his new self-titled album on Dec. 6.

Check out the pics and a video below.


This story is part of our special report titled PopUps. Want to read more? Here's the full list.

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