Dry and Well Hung? New Wine Company Pushes Envelope with Unique Bottle Design

by Steve Duffy

EDGE Media Network Contributor

Tuesday May 11, 2021
Originally published on May 11, 2021

"We're almost ready to pop," promises the "Just the Tipsy" website. The line is a double-entendre, intended to announce the release of a new wine; but the joke doesn't make sense unless its unique bottle design is seen. "We thought it would be really fun to have a champagne bottle shaped like a penis," said Matt Shore, who is the founder and CEO of Just the Tipsy Inc., a winery based in Napa, CA. Shore has spent more than year designing, developing, and now pumping up his flagship product - Just the Tipsy Bubbly Rosé.

"The why is easy: it's funny!" reads the description on the website. "However, our why is never intended to be crude, vulgar, or offensive. It's just a funny way to spice up your wine experience... We want to have fun, make people laugh, throw around a few good innuendos, and drink some good wine with family and friends... out of a unique, large, beautiful ready-to-pop bottle."

Matt comes to "Just the Tipsy" after nearly a decade of launching global technology products. After graduating from the University of Florida with a Masters in Biomedical Engineering, he began a career in health technology to bring products to market that improve people 's lives. Matt is now applying this experience to wine and spirits, where applies his talents as an engineer and bottle-shape designer to making a fun, adult product.

EDGE: How did you get into the wine industry?

Matt Shore: This is my first foray into the wine industry. I still work in the health tech business, but came up with this wine idea. I thought it would be fun, so I just kind of dove headfirst into this industry somewhat blindly.

EDGE: Do you have a winemaking philosophy?

Matt Shore: No, not really. We just wanted to make a wine that tastes good and is fun to drink. I did partner with someone in the wine industry who had a ton of experience, and they've helped us figured out what kind of wine we wanted to produce.

EDGE: Why rosé?

Matt Shore: We choose a rosé for a couple of reasons. One, we thought when we did the sparkling process that it would be the best tasting - we have more of a brut style that is not too sweet. Also, the color of the rosé just really fits the brand and the bottle, and it's just a fun drink.

In the future, we definitely are looking at expanding the product line and looking at some interesting wine colors that we can play with that will go with the shape of the bottle.

EDGE: How would you describe the taste of Tipsy?

Matt Shore: It's not too sweet. It's actually a fairly crisp brut style rosé. It gives you that nice tingle you expect from a good sparkling wine.

EDGE: Wine complements the pleasure of food and spiritualizes it, so what would you suggest as the perfect pairing?

Matt Shore: The easy answer would be a variety of cheeses. I think you definitely have to be playful with them, maybe mini cucumbers and cherry tomatoes, too. Something creative to put on the plate. It is definitely going to be all about the decorations and the design, just like our bottle. I really want everyone to have fun with this. I am really looking forward to everyone tagging us in their Instagram photos.

EDGE: The shape of the bottle is genius. What was the idea behind making it penis-shaped?

Matt Shore: Its creation happened very randomly, while having a conversation and talking about a trip to Vegas and how there are a plethora of penis themed parties that happened. At some point in the conversation, we thought it would be really fun to have a champagne bottle shaped like a penis. After that, I sort of just got addicted to the idea. I thought it was a really fun idea and something people would enjoy.

EDGE: Who was the model?

Matt Shore: I wish I could say there was just one model, but it was a bunch of us. I will say there was a lot of late nights perfecting the shape. My wife would ask, "Are you coming to bed now?" I would say, "No, I've got to just finish the tip of this penis really quick." I think my wife thought I was pretty crazy at first. There were times I would stay up until 3:00 A.M. trying to engineer the perfectly shaped penis.

EDGE: I love the Instagram slogans. Very playful. Any favorites, and are there any that didn't make the cut?

Matt Shore: I love them all. It's been so fun to come up with them. There were a few that have been pretty ballsy. There were a lot that didn't make the cut. I didn't want to be too offensive. I just wanted them to be fun. We are very careful and go through a lot of rounds of discussion before anything goes to print. Tipsy is a fun brand, not a crude one.

EDGE: Is there a plan to get this into stores?

Matt Shore: Right now, we're focused on going direct to the consumer. We're in the process of getting licensed in as many states as we can. I don't know what the future holds for retail. I think it will be quite a challenge to put this bottle on a shelf in most retail places. I think there are places like Vegas, Miami, L.A., New York City, and San Francisco that would be more open to something like this. But for the most part, we're going to be direct to consumer for the for the time being.

EDGE: When will Just the Tipsy become available?

Matt Shore: The launch for preorders is today, May 11th. So, you can reserve your bottle and we're expecting shipping to happen this summer. There will definitely be an announcement when they start shipping.

For more information on Tipsy Brand visit, the "Just the Tipsy" website.