Style » Grooming

The Grooming of Men in "Mansome"

Monday May 28, 2012

Men! The men's "bikini wax" conversation has officially begun.

From man-scaping, eye-brow threading, to men having "me time" at barber salons; men are beginning to see the importance of grooming.

Models, actors, experts and comedians weigh in on what it is to be a man today in the new movie, "Mansome." "Mansome" takes a comedic look at the contemporary issue of male identity-expressed through the varying grooming methods that different men adopt.

Presented by The Art of Shaving, "Mansome" premiered May 9 in Los Angeles. It's directed by Morgan Spurlock and executive produced by actors/comedian Will Arnett and Jason Bateman, and Electus founder Ben Silverman.

Through this film, The Art of Shaving wants to help educate men around the U.S about Grooming 101.

Men can come to The Art of Shaving locations for The Royal Shave - a 45 minute spa-like experience to get the perfect shave.

Men can also follow The Art of Shaving's Four Elements of the Perfect Shave.

Ninety percent of men complain that they get razor burn from shaving. To get rid of red bumps, do the following:

a. Prepare: to soften the beard and provide protection

Apply The Art of Shaving Pre-Shave Oil before shaving to provide a protective barrier and improve razor glide. Always use hot water while shaving to soften the beard and open pores. For the best results, shave after or during a hot shower.

b. Lather Up: For a close and comfortable shave

c. Shave: With a good handle and proper technique

Dip a clean, sharp blade in hot water. Using gentle pressure, shave with the grain of your beard. Notice that the hair may grow in different directions. For a closer shave, re-lather and shave gently against the grain.

d. Moisturize: To revitalize and soothe dry skin

After shaving, rinse with cold water and pat dry. Use The Art of shaving After-Shave Balm, formulated with shea butter and jojoba oil to revitalize and soothe dry skin after shaving.


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