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Pink Pigeon Rum, First Mauritian Rum Blended With Handpicked Bourbon Vanilla, Debuts in States

Wednesday Apr 25, 2012

San Francisco, CA - Anchor Distilling Company and Berry Bros. & Rudd Spirits announced the official US debut of The Original Pink Pigeon Rum. It is the first and only super-premium, Mauritian Rum made from molasses and blended with handpicked bourbon vanilla available on the international market. Pink Pigeon Rum is now available in select US markets including cities in California, Arizona, Florida and Nevada with plans to roll out nationally over the next twelve months.

Debuting in the midst of an unmistakable rum renaissance in the US, this breakthrough brand's playful identity and one-of-a-kind flavor profile positions Pink Pigeon to take the category by storm. It's been a smashing success on the scene in London since its UK launch in 2011, offering an incomparable artisan alternative to spiced rums with a stunning visual presentation.

Named after the rare and endangered bird that is found off the coast of Africa, Pink Pigeon is a single-estate, Mauritian rum crafted by the Medine Distillery, which was founded in 1926 and is the oldest distillery in Mauritius still in operation today.

It is a molasses-based rum that is produced according to tradition, gently aged and then uniquely blended by the distillery's Master Blender, Alain Chatel, with handpicked Bourbon vanilla from orchids that grow in the rainforest canopy of Madagascar and the rich volcanic soil of the Reunion Islands.

Pink Pigeon Rum is a golden hued liquid with a soft aroma of vanilla and delicate spice. It is complex and luxurious on the palate and the Bourbon vanilla adds a rich and velvety mouth feel, making it ideal to reinvent classics such the Daiquiri and Mojito, or to simply serve as a delicious chilled shot.

The brand’s London-based Mixology team as well as Pink Pigeon’s LA-based Brand Liaison, Kate Grutman, has crafted a list of suggested cocktails that range from simple to advanced.

Pink Pigeon’s chicly designed black bottle and signature white "crest" is accented by a delicate pink band around the bottle’s neck, an understated homage to the tag placed around the ankles of the spectacular pink pigeons that fly above Mauritius.

The band is stamped with the words: "Peace, Freedom & Harmony" - the message symbolized by the rare pink birds.

Each luxe bottle is also hand-finished with a black ribbon and wax topper. The most enticing new spirit to land in the US this spring, Pink Pigeon offers an affordable luxury with unparalleled style.

It is the hottest new ingredient to update classic rum cocktails, create simple rum call-drinks and to inspire contemporary new cocktail creations.

Pink Pigeon has a suggested retail price of $34.99 for 750 ml bottle and can now be found in savvy restaurants, bars, nightclubs and off-premise retailers in California, Arizona and Miami with plans to debut in Las Vegas and other US cities within the next few months.



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