Spirit Day: Purple is More Than Fashion Forward

Thursday Oct 17, 2013

It's Spirit Day, and you know what that means... or maybe you don't. Founded by GLAAD in 2010, Spirit Day is an international, united stand against bullying and a show of support for LGBT teens and young adults everywhere. And what better way to show your support than with a bit of purple pride?

Major retailers have joined the campaign, offering specially branded products and discounts to generate awareness. American Apparel launched an online Spirit Day store and will donate 10 percent of purple proceeds to GLAAD as well as offering a discount for select purple items.

American Apparel's efforts go beyond a one-day promotion. This summer, the brand featured its first transgender model, Isis King. "We're super proud to support LGBT Pride again this year and partner with GLAAD in these events. It's time for everyone, regardless of sexual orientation or gender identity, to accept each other and thrive in harmony. We hope everyone comes out and joins us," said Marsha Brady, a creative director for American Apparel.

"American Apparel is showing bold leadership by being among just a few companies to include transgender people in its national ads," said GLAAD President Herndon Graddick. "Additionally, the company's statement that 'Gay is OK' will reach millions and send an important message in support of equality."

In addition to American Apparel, brands like American Eagle Outfitters are making a statement, such as this towering purple campaign in the heart of Times Square:


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